To increase the presence in the fields of endocrinology, gastroenterology, cardiovascular disturbances, oncology, and metabolic diseases.
The key aspect of the implementation of the program was to apply various tools and channels of communication. We placed POSM in all stores, organized trainings for pharmacists about the loyalty program, designed booklets and plastic cards for participants and For health benefit website (takedacard.ru), and organized SMS and email marketing to every participant. The data were generated on our CRM platform.
With the loyalty program For health benefit, Takeda managed to establish direct communication with the final consumer, which is usually hard to achieve in the pharmaceutical industry. In this unique program, we managed to merge six different pharmacy chains into one loyalty program by online generation of the data on transactions on our CRM platform.