Increase the probability of repeat purchase of Infiniti cars
The following step was to attract maximum number of users to the website. We developed and implemented a strategy of direct marketing, which included a series of emails to all owners of 2 year old Infiniti cars. These persons were invited to visit the event in a dealership and received trigger notifications about their personal gift on the day of test drive.
To ensure the best result, call center operators called all customers in the database, who had not responded to emails.
The verification of customer database and its narrow segmentation enabled the successful integration of multiple channels of communication in one platform.
The campaign led to the achievement intended client involvement and stimulated repeat purchases of Infiniti cars.