To increase sales of YA juices
We motivated target behavior of participants through a combination of bonus points. There were two types of bonuses: for the confirmation of purchase and for the participation in branded activities.
Additionally, we launched a system of trigger and segment promotional offers. Attractive personal offers were made in segments with a potential for development.
The creation of this ecosystem according to our integrated CRM strategy resulted in a unique campaign, which motivated repeat consumption of the product, engaged users in interactive branded communication, and increased the share of real customers in the accumulated database.