To increase the average bill value and order frequency
A prerequisite of fast and successful business development in Russia is full automatization of all processes. Therefore, we set the following objective to achieve the goal.
At the third stage, we used our platform to create and send individual offers to every customer. It was possible to choose a template, and to edit text and picture.We planned email and SMS marketing, in-app push notifications and messages to member accounts for all segments and events. There was a possibility to collect statistical data on bonuses and coupons.
A complex approach to omnichannel communication made it possible to create a platform with all necessary functions including 24/7 online reports available in all devices.Multiple CRM policies and predicative analytics of consumer behavior allowed us to make special individual offers for EVERY customer.