Примеры кейсов

Client: Ahmad Tea Ltd

Loyalty program for FMCG brand

Ahmad Tea is a tea company based in London, England. The company produces a range of tea bags, loose teas and gifts including: black tea, green tea, flavoured teas, and herbal teas. Ahmad Tea distributes to over 80 countries on six continents.

Goal:

To improve sales by the promotion of loyalty and knowledge about Ahmad products.

Objective: Stimulate the audience loyal to the brand by creating personalized communication

OUR SOLUTION

We developed a new loyalty program based on our EffiCRM Loyalty platform. The program included a comprehensive set of tools for personalization of communication with consumers and varied instruments of deep web-analytics.

Instruments

Personal profile of a user for enhanced data collection

Programmed system of SMS- and email-triggers

Special interface for deep behavioral analytics

Engaging communicative instruments and promo-offers

Realization

Stage 1

First we created a strategy with special CRM-policies and trigger email-system in order to stimulate desired user actions.

Stage 2

According to developed CRM-policies we programmed and customized our CRM-platform. Simultaneously we prepared a special set of messages for the participants and their automatic sending.

Results

More than

80 000

New participants

More than 20%

Unique users took part
in the competition

About 36%

Users used their bonus